Finding a way to concisely and visually communicate what a brand stands for is challenge and an honor. For both sister brands, Capture One and Phase One, I was tasked with creating a brand video which could be used not only across their respective websites and social media accounts, but could also be used at events and paid advertising. My responsibilities were from concept to execution - writing the scripts, finding the film crew, managing internal stakeholder relations throughout the business, finding voiceover talent, and supervising the editing process.
Both films are aligned in look and feel, a requirement of the brand at the time, but communicate to the different markets what the products represent. They are inspirational and exciting, encouraging the viewer to challenge themselves and their art form. I am especially proud of the scripts, each one hit on very specific words and terminology required by the brands while not being too verbose and letting the viewer digest the visuals.
Producer • Project Manager • Creative Director • Editing Supervisor
